Creating a
brand with
social purpose

Rebranding Rhondda Housing Association to RHA. We helped to shape the brand strategy, messaging and visual identity for the organisation.


  • Research & Brand Audit
  • Brand Strategy
  • Brand Naming
  • Messaging and Tone of Voice
  • Brand Identity
  • Website Design & Development
  • Interior Design


RHA is a forward-looking organisation, working across a number of critical areas within Social Housing. As their territories expanded and their services diversified, they were keen to move away from a descriptive, regional name.


The key challenge was to create an identity that best represented the organisation, it’s people and the communities that they work with. The identity needed to be distinct, flexible and set the foundations for the next chapter in RHA’s growth.


Following a brand positioning audit and name development, the brand strategy was built around the heritage and good will that already existed within the Rhondda Housing Association brand and bringing these to the fore through a new brand platform identity.


The RHA identity was crafted, taking inspiration from the valleys and homes that are so important to the organisation. This provided a flexible graphic system, that supports the visual identity and messaging.


A new website was designed and developed for RHA to act as a core communication tool for the organisation. The site was designed to be content rich, accessible and easy to maintain whilst presenting the RHA identity in a complementary manner.

Sub Brands

RHA run, and support, a wide range of initiatives within the community. We created a flexible but coherent identity system for these sub-brands.


Following the initial strategy and consultation, the delivery RHA brand identity, website and office livery was completed within 10 weeks.

We have loved working with you and the transition into RHA has been an enjoyable experience for us. You have been an utter pleasure to work with, speak to, liaise with and I would wholeheartedly recommend Bright Collie.

Sara Foster — Director of Resources at RHA