Challenger brand with
stand out results

Keen to be positioned as a challenger brand within the corporate consultancy sector. Equantiis required a brand redesign and new website to enhance client perception and generate leads for the business. Achieved a 100% ROI within six weeks of launch.


  • Brand Strategy
  • Tone of Voice & Messaging
  • Brand Redesign
  • Website Design & Development
  • Brand toolkit


The traditional consultancy model doesn't work anymore - Equantiis believe that consultants should be commissioned based on their results and not on a typical day rate. We partnered with the team to support them with these key challenges:

A. To elevate the brand perception of Equantiis in line with the high calibre of work carried out by the consultants.

B. To enable lead generation through an engaging website and CRM integration.

What we did

Partnering with the team at Equantiis to define and elevate their brand positioning through a series of working sessions. Developing a creative narrative that would resonate with Equantiis's target personas.

Strategy development

Building on the Value Proposition to define brand direction and story.

Tone of voice & messaging

Delivering tone of voice values and principles to ensure communication is aligned with the new brand positioning.

The Journey
Brand Guidelines
Equantiis Messaging

Lead Creative Route

Using the double dots from the existing logo we developed a set of creative assets that represent Equantiis's journey and interaction with thier clients. To symbolise the detailed approach and processes the journey lines never follow a straight, linear path. A series of isometric illustrations and icons were built to create ecosystems to portray the challenges in the core sectors that Equantiis specialise in.


The goals:

- Taking the user on a journey through the website that explains concisely what Equantiis offers and delivers.

- Each persona was targeted with specific content that matched their interests and priorities when accessing the site.


Using Miro we conducted a series of workshops to help map out the possible user journeys and a consolidated sitemap. Following on from the initial user research stage, the web design process began on paper with low and high fidelity sketched wireframes.


It was important that responsive platforms were considered. Research indicated that 95% of users access the website through a mobile device.

A consistent visual thread through the site are the journey line graphics. These naturally guide the flow of the content and the user down the page.

Presentation template
Linkedin Social Media
Thinklab 4.0