DWA's mission is to help their clients to make more profit, pay less tax and ultimately, have more fun! We were approached by DWA to refresh their brand identity and enhance their position as expert 'cloud accountants'.
From our first discovery meetings with DWA it was obvious that these were not your stereotypical accountants. DWA are a team of personalities, with a genuine and visible enthusiasm and passion for the work that they undertake for their clients.
Following a Brand Positioning Workshop and audit of their existing brand, we identified that DWA’s culture of helping clients, avoiding jargon and simplifying the whole accountant/client relationship were key themes that weren’t being utilised for best effect. Along with DWA’s growth strategy to become the leading cloud accountancy practice in Wales, a brand refresh was undertaken to strengthen their position in the marketplace.
Our initial focus was to develop the Brand Toolkit for DWA. This contained the new brand identity along with colour palettes, fonts and a whole visual and verbal messaging system. This provided DWA with an impactful, approachable and professional image that matched their personality as a business.
Following the creation of the Brand Toolkit, we then set to work to bring DWA’s new brand identity to life. Applying the branding to key touchpoints, both internally and externally was our main focus. This involved the design and development of new websites, a redesign of the DWA app, various pieces of literature and promotional materials, social media content and the office environment.
We filmed several client case studies for DWA, providing insight into the experience of partnering with them as cloud accountants.
Bright Collie blew us away with their early ideas on how we could develop our brand. They effectively managed the evolution of our brand, leading us through the whole process.
Steve Griffiths — Director, DWA Accountants