CELSA —

A BRAND IDENTITY TO SUPPORT A BUSINESS

Background

Celsa Steel UK are the largest manufacturer of steel reinforcement in the UK. We partnered with Celsa to provide a consistent, visual identity to their marketing materials.

Strategy
Build a consistent, engaging visual identity

We have worked closely with Celsa Steel UK helping to bring consistency to their marketing and communication materials. We have developed imagery, typography and colour systems to act as the foundation to an engaging brand identity.

Campaign Development

We have helped to develop Celsa Steel UK’s recruitment campaign, creating a wide range of communication materials that are designed to attract talent to the organisation.

Celebrating Diversity

To celebrate International Women’s Day we collaborated with Celsa Steel UK to create the #WomenofSteel campaign materials. This was designed to highlight some of the women within the business who were making a difference and breaking down stereotypes within the steel industry.

Interior Graphics

To ensure brand consistency to both external and internal communications by Celsa Steel UK we have applied their visual identity throughout their workspace environment.

SUMMARY

BRAND STRATEGY

  • Brand positioning
  • Messaging

BRAND DELIVERY

  • Communications & campaigns
  • Photography & art direction
  • Print & editorial design
  • Brand guidelines
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