Mill Bay Homes —

CREATING A FOUNDATION FOR GROWTH

Background

Mill Bay Homes is not your traditional house builder. It is a business with a social purpose — its earnings are re-invested for the express purpose of re-investment in affordable housing through the ateb Group.

Strategy
To create an engaging brand identity

We were commissioned by Mill Bay Homes to refresh their brand identity. This needed to set the foundations for their ambitious plans, providing them with a visual style that was consistent and exciting.

DELIVERY
Refresh the existing identity

We firstly refreshed the existing identity, building into the design visual elements that could then be used throughout Mill Bay Homes’ communications.

A verbal and visual identity

We created a new visual and verbal identity for Mill Bay Homes, refreshing their tone of voice and image style, using a mix of illustration and photography.

Application

Having created the main elements of the brand identity, we were then tasked with applying the branding across the various touchpoints of the business.

This included the design and development of a new website — integrating with Mill Bay Homes’ property sales software. The new website allows the team at Mill Bay Homes to easily update and manage the website, ensuring all communications are accurate and on-brand.

SUMMARY

BRAND STRATEGY

  • Brand strategy
  • Brand positioning
  • Messaging

BRAND IDENTITY

  • Website design & build
  • Communication materials
  • Photography & art direction
  • Print & editorial design
  • Brand guidelines
KEEN TO BUILD YOUR BRAND?LET'S TALK