REDHOUSE —

DEVELOPING A BRAND THAT FIRES THE IMAGINATION

As part of the restoration of the Old Town Hall in Merthyr Tydfil, into a modern center for arts and cultural activities, we were commissioned to develop the brand strategy, naming and brand identity for this historic landmark.

Background

The famous Old Town Hall was in the process of being transformed from an almost derelict state into an impressive arts and cultural centre that now sits as a jewel in the crown of the Merthyr Tydfil town regeneration programme.

Strategy
From Old Town Hall to Redhouse

Proud of it’s historical past and excited about it’s future, the Old Town Hall required a distinct identity that captured the energy of the building.

Identity
Creating the Redhouse Brand Identity

Our challenge was to create an identity that was bold, distinct and adaptable. An identity that could inspire. An identity that could ‘fire the imagination’.

Delivery
Bringing Redhouse to life

Following our work on the initial brand identity, we were then tasked with extending the branding throughout the building.

We produced a variety of interior graphics, inspired by the energy and history of Redhouse.

We also designed a bespoke signage and wayfinding system that was both functional and sympathetic to the building and it’s internal architecture.

The Heroes & Villains of Redhouse

Within Redhouse is a permanent exhibition that documents important figures from the history of Merthyr Tydfil.

We illustrated each ‘Hero and Villain’ in a distinct style, having these displayed throughout the public areas of the building. This display was also supported by printed literature and branded walls within the cafe areas.

Digital
The external face of Redhouse

The final component that was required for the launch of Redhouse, was the website.

We designed and developed a bilingual website to assist with the promotion of the wide array of events this new arts and cultural centre would offer.

Launch
Unveiling Redhouse

His Royal Highness, The Prince of Wales, officially opened Redhouse to an audience of VIP guests — which we were very proud to be part of. The following day, Redhouse celebrated its public launch.

On the 1st of March — St David’s Day, over 2,500 people visited the historic building. The doors to the Old Town Hall were once again opened, allowing visitors to experience the building in all of its glory.

Throughout this project, you have proved to be my most trusted and valued partner.

Chris Coppock — Project Co-ordinator
Results
  • 2500 + Visitors on open day
  • £5.6m Restoration project
  • 18 MONTHS Project timeframe
  • ROYAL VISIT Opened by The Prince of Wales
Services

BRAND STRATEGY

  • Research & analysis
  • Brand strategy & positioning
  • Naming
  • Brand consultancy

BRAND IDENTITY

  • Brand identity design
  • Brand guidelines
  • Messaging

BRAND DELIVERY

  • Website design & development
  • Communications & campaigns
  • Internal & external branding
  • Film & animation
  • Photography & art direction
  • UX & UI design
  • Print design
  • Illustration
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