Our task was to design an engaging visual identity that highlighted Valleys to Coast’s unique value proposition, and encase it in a new identity under a brand new name. We also needed to develop clear messaging that spoke directly to both customer and staff needs. In addition to the brand name, we had to look at creating an identity that represents all that the new company had to offer, from messaging and tone of voice to animations and digital assets.
From the endless possibilities created from multiple workshops and proposals, we scouted the market and looked for new concepts. After extensive research and approaches, from acronyms to evocative and invented names, we decided on the name Llanw which means ‘tide’ in Welsh. This embodies the idea of a dynamic and responsive approach to repairs and maintenance. It represents their commitment to harnessing the energy of change and renewal. The name represents the ebb and flow of the natural world and the cyclical nature of repairs and maintenance.
Amazing! We absolutely love the branding and the storytelling behind it. Thank you so much for turning this around so quickly ready for our internal launch.
Laura Morris – Head of Communications & Engagement