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Brand & Sales Audit

UNLOCK GROWTH

Bright Collie is an established brand agency helping companies resonate with their customers and stand out as industry leaders.

Is your sales engine working as hard as it should? We'll help you unlock growth through a clearer, more effective sales journey.

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Confusion costs — we can help

Your sales journey should feel seamless — but fragmentation and inconsistency can create confusion, delays, and missed opportunities.


Misaligned messaging, unclear positioning, or gaps in your sales tools can stall deals and hold back growth.

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A better way

Our Sales Journey Audit is

designed to uncover these

issues and deliver clear, actionable

insights to improve your messaging,

branding and sales process – fast.

Is it for me?

Whether you're an established

business or a fast-growing startup,

we'll help ensure your brand's

foundations are rock solid –

giving you the momentum you need

to grow faster and more effectively.

What is the Sales Journey?

A focused 3-stage process that identifies gaps across the following:

01

Messaging & Positioning

Ensure your brand connects with the right audience

02

Sales Tools & Website

Identify weaknesses that could be costing you leads

03

Onboarding & Retention

Improve the customer journey to drive referrals

What Does the Sales Journey Audit Deliver?

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Clarity on Your Sales Journey

From attraction to onboarding and retention

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Positioning for Growth

Address the factors that may be preventing you from becoming a trusted industry voice

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Actionable Insights

A detailed report on your messaging, branding, website, and sales tools

How it works

01

Audit & analysis

We assess your sales journey, identifying gaps in messaging, branding, and sales tools.

02

Findings & recommendations

We provide a clear report highlighting issues and practical actions to improve your sales tools and journey.

03

Presentation & next steps

We present our insights and work with you to implement changes or guide you on how to take action yourself.

Why now?

These audits have had instant impact with other clients, helping to:

Improve referral campaigns

Reduce lead generation costs

Kickstart account development activities

01

Clearer messaging

that resonates with buyers

02

More effective

sales tools that drive conversions

03

Recommendations

that are practical to improve your sales process

Our promise

The Insight Guarantee

We’re so confident in the value we deliver that if we don’t provide you with at least one actionable insight that recoups your investment, we’ll conduct a deeper dive — at no extra cost.

Let’s get started

01

Book an intro call

Let’s chat about your current challenges and how the audit could help your business

02

Sign-up for the audit

Skip the call, fill out a quick form, and we’ll begin the onboarding process right away

Why Bright Collie?

We’ve helped teams like yours improve referral campaigns, reduce lead generation costs, kickstart account development activities, and attract and win new business.

Our Sales Journey Audit identifies those ‘lost sheep’ — the gaps and inconsistencies that quietly slow down your sales engine.

If you’re ready to unlock a smoother, more effective sales journey — we’re here to help

What it costs

Choosing a plan

We understand that every individual has a unique goal. We offer three flexible plan options to help you achieve your objectives.

Lite

Get started with the Lite Plan

Free

.

Gain an initial understanding of key gaps and opportunities

Basic breakdown of key gaps

Presentation to discuss findings

Premium

Upgrade to Premium for a full deep-dive

£1,500

per month

In-depth review with detailed insights and recommended actions

Everything in Lite Plan

Detailed review of fundamental issues and steps to move forward

Elite

The ultimate all-inclusive Elite Plan

£2,500

per month

Full comprehensive breakdown and guidance on how to improve

Everything in Premium Plan

Biweekly check-ins to delve into fundamental issues

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