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NEWS & BLOG
Here are some insights, thoughts and latest updates from the studio.


Brand fragmentation: the hidden tax costing B2B businesses millions every year
Brand fragmentation is a hidden tax draining 30–35% of B2B revenue through lost sales, inefficiency, and poor positioning. Learn the financial impact — and how to fix it fast.


Why brand animation is essential for telling your brand story
Discover how brand animation can bring your identity to life. Learn why animated brand stories and explainer videos boost engagement and enhance your customer experience.


Behind the Brand: our Senior Designer on rebranding the clean energy disruptor Gryd Energy
Discover the creative process behind the Gryd Energy rebrand. Our Senior Designer shares how we developed a bold brand identity for this clean energy disruptor — from early insight to final design.


Rebranding as a Strategic Reset: How B2B brands can change more than just their logo
Rebranding can be transformative, but only when done for the right reasons. Learn how B2B brands can use rebranding to unlock growth, refocus strategy, and realign culture.
Let’s get going and move your brand forward.
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