Wimbledon Brand Collaborations: A masterclass in brand strategy and timeless design
- megan05663
- Jul 17
- 3 min read
As a leading UK branding and design agency, we at Bright Collie are always analysing the power of brand storytelling—and few case studies rival Wimbledon.
As the oldest and most prestigious tennis tournament in the world, Wimbledon offers a blueprint for brand consistency, legacy marketing, and luxury partnerships.
But why do global brands—from Ralph Lauren to Rolex—compete to be part of Wimbledon’s iconic fortnight?
Let’s break it down.
Why Wimbledon is a branding icon
Unlike many major sporting events, Wimbledon prioritises heritage and elegance over flashy commercialisation. Every brand it collaborates with must align with its values: tradition, performance, British identity, and timeless style.
From typography to uniforms, Wimbledon is a masterclass in brand cohesion. Everything about it—from the all-white dress code to the deep green and purple palette—is rooted in a clear brand strategy.
Luxury Wimbledon brand collaborations that defined the look
As brand specialists, we admire how Wimbledon handpicks its collaborators for both visual and emotional fit. These are more than sponsorships—they’re long-term brand partnerships with shared values.
Image Source: Ralph Lauren: instagram.com Rolex: luxurybazaar.com Evian: evian.com
Ralph Lauren
The Official Outfitter – Ralph Lauren became Wimbledon’s first official clothing partner in 2006. The classic American label brings a preppy, elevated aesthetic that complements Wimbledon’s brand identity. Its umpire blazers, ball crew uniforms, and capsule collections blur the line between sport and style.
Rolex
Precision & Prestige – Since 1978, Rolex has been the Official Timekeeper of Wimbledon. Both brands reflect excellence, performance, and enduring legacy. Rolex's minimal courtside placements exemplify how to elevate brand awareness through subtlety.
Evian
Sustainability with Sophistication – As the official water sponsor, Evian promotes wellness and eco-consciousness at Wimbledon. With refillable stations and carbon-neutral campaigns, this partnership reflects how modern brand design must include environmental storytelling.
Pimm’s
The Lifestyle Icon – Pimm’s isn’t an official sponsor, but it has become culturally synonymous with Wimbledon. Through activations and seasonal campaigns, the brand reinforces the “British summer” identity that Wimbledon represents.
HSBC
Community & Innovation – While most partnerships lean luxury, HSBC brings approachability with campaigns focused on youth tennis, digital fan engagement, and accessibility. It demonstrates that thoughtful brand design considers all levels of audience engagement.
Modern brand strategy meets heritage values
What makes Wimbledon exceptional from a brand strategy perspective is its ability to modernise without losing authenticity. In recent years, collaborations have included:
TikTok – Offering behind-the-scenes access for younger audiences
New Balance – Capsule collections mixing performance with streetwear
Sustainable Packaging – Partnering with brands on reusable and compostable materials
This blend of innovation and tradition is what keeps the Wimbledon brand relevant—and aspirational.
What Wimbledon teaches us about brand design
For creative agencies like Bright Collie, Wimbledon is a lesson in restraint. It shows that great brand design doesn’t always shout; sometimes, it whispers with purpose. Every visual element is intentional. Every partnership supports a greater narrative.
Whether its courtside placement or content co-creation, Wimbledon activates brand alignment across print, digital, event, and social channels. It’s integrated marketing at its finest.
How Bright Collie helps brands craft lasting legacies
At Bright Collie, we believe every brand—sports or not—can learn from Wimbledon’s approach. We help clients define their brand pillars, align partnerships with purpose, and execute with clarity and consistency.
If your business wants to build a timeless brand with strategic design at its core, talk to our team today.
