As an agency that provides consultancy to clients that sell on Amazon, This is Unicorn operates in a highly competitive space — positioning is vital to cut through and stand out. In addition, the sector is congested with large agencies, through to individuals, seemingly offering similar services. Therefore, allowing This is Unicorn to be seen for its recognised points of difference was fundamental for this project.
This is Unicorn wanted to maintain its specialist, boutique, and personable agency character while being positioned as credible competition to some of the top global Amazon agencies. To support their 5-year vision to work globally with some of the biggest household brands, they required an intriguing brand story, identity, and website to support their ambitions for growth.
The agency's name, culture, and approach to supporting its clients were unique, but the legacy brand strategy and implementation needed the gravitas and intrigue required to propel them forward. Through a series of workshops, we refined the brand strategy for This is Unicorn, which brought clarity to its positioning, brand story, process, values, and messaging.
The output was a brand story, and positioning piece that brought the magic of This is Unicorn to life. In addition, we helped streamline the sales messaging to support business development, along with framing the creative brief for developing the brand identity.
As we transitioned from the strategy phase, we produced a series of creative territories to explore 'the magic of This is Unicorn'. We crafted a sophisticated identity that was both intriguing and flexible. Handcrafted typography and illustrated elements created a distinct set of visual elements to support all areas of the business.
We developed the messaging for This is Unicorn to support the visual toolkit. The vibrancy, passion, playfulness, creativity, and transparency that they display as a team had to come through in their messaging.
The core vehicle to bring This is Unicorn's story to life was a new website. To support the business and its team, we also provided a comprehensive brand toolkit that consisted of brand and messaging guidelines, presentation & pitch decks, social media assets, and other collateral. Our strategy for the website was to balance the brand storytelling with a clear value proposition for This is Unicorn. The website is characterful, informative, and structured to aid business development and marketing activities.
This is Unicorn is an exciting, passionate team with a clear vision and a sense of purpose. It was a pleasure to work with them on this project, helping to put strong foundations in place to help them achieve their growth ambitions.
If you'd like to chat more about how an engaging brand story, identity, and brand toolkit can support your business — please get in touch.