Making Renewables Work

Eco2 are the UK’s leading renewable energy asset manager, with over 20 years of experience in developing and managing renewable assets.


  • Brand Strategy
  • Messaging & Tone of Voice
  • Brand Identity
  • Website Design


Formed in 2002, Eco2 has a proven track record of developing and managing high-performing renewable energy assets. With a wide experience in development and operational asset management, they have the insight to make any kind of renewable energy project work better for its owners. Since it's creation, the Eco2's development activity has resulted in the successful delivery of 290MW of projects including onshore wind, landfill gas and biomass.


Though Eco2 have a rich history of developing and building renewable energy ‘power stations’ or plants, a decision was made to strategically reposition the company. Eco2 have adopted a model that focuses on Asset Management services, to provide consultancy and advice that allow businesses to best manage and run renewable energy/low-carbon power stations.


The brand refresh was built around the strapline: Making Renewables Work. This reflects the balance of technical and commercial knowledge, along with the understanding the purpose must be balanced with profit and positive returns.

Creative rationale

We created a distinct and vibrant identity system for Eco2, which was flexible to be applied across all business touch points.

Brand Application

A main tool in the business toolkit for Eco2 is their website. Through understanding key user journeys and desired outcomes, we created a website that could best present the Eco2 value proposition.



The new website allowed Eco2 to expand its footprint in the digital space. Helping to boost engagement through targeted campaigns and enquiries to the sales teams.