Though Eco2 have a rich history of developing and building renewable energy ‘power stations’ or plants, a decision was made to strategically reposition the company. Eco2 have adopted a model that focuses on Asset Management services, to provide consultancy and advice that allow businesses to best manage and run renewable energy/low-carbon power stations.
The brand refresh was built around the strapline: Making Renewables Work. This reflects the balance of technical and commercial knowledge, along with the understanding the purpose must be balanced with profit and positive returns.
We created a distinct and vibrant identity system for Eco2, which was flexible to be applied across all business touch points.
A main tool in the business toolkit for Eco2 is their website. Through understanding key user journeys and desired outcomes, we created a website that could best present the Eco2 value proposition.
The new website allowed Eco2 to expand its footprint in the digital space. Helping to boost engagement through targeted campaigns and enquiries to the sales teams.