Reshaping Glo

We reshaped Glo with a brand new colour system, punchy messaging, bespoke iconography and signature graphic system in both static and animated forms.


  • Website Design
  • Brand Identity
  • Brand Messaging & Tone of Voice
  • Brand Strategy


To best support the value proposition and growth of Glo Systems, a new brand and website was required. As the business set out to merge Glo and Odoo into a refreshed Glo Systems brand, they needed to be presented as a stand alone brand, with a clearly defined offering.


Glo were in need of some brand direction and visual consistency to bring the whole identity under one cohesive brand experience. Our goal was to upgrade the overall look and feel of the identity and website with a focus on harmonising their unique value proposition with creativity and playfulness.


Having reviewed Glo's existing structure, we worked on building the ideal brand framework. Through defining the business goals and the preferred outcome from the Brand Strategy work, we were able to overhaul their messaging, identity and comms to create a vibrant and fresh new brand.


From extensive research to workshops and proposals, we crafted a comprehensive rebrand with a new visual identity and strategy. We created brand guidelines that included visual identity best practices, messaging strategy, photography, and illustration guidelines – a comprehensive toolkit to achieve the new goals.


Through a deep immersion into the business we crafted the brand around the strapline Digital Harmony, which combines Glo's main strengths – intelligent technology, made simple.


A bold colour system paired with punchy illustrations offers a fresh perspective in a typically visually stale and rigid industry. To balance the expressive and lively visuals, we curated a consistent and scalable design system that allows Glo to further grow and develop its brand across all branded touchpoints.


We created an engaging, user-friendly, and informative website that would allow the brand to reach its customers effectively and that would adapt easily to their different marketing goals.