Relieving the
pressure of building
a leading brand

Frontier Therapeutics required a clear, concise visual toolkit and messaging platform to support their positioning as a market leader in Skin & Wound Care products.


  • Research & Brand Audit
  • Brand Strategy
  • Strapline Development
  • Messaging & Tone of Voice
  • Visual Identity
  • Website Design
  • Exhibition Design


Frontier Therapeutics is a market leading provider of specialist medical devices to healthcare professionals and end users internationally. Frontier’s products contribute significantly to the safety and wellbeing of end users and patients.

Be secure


Frontier Therapeutics required a brand identity and visual toolkit that would allow them to promote their diverse product offering in clear and consistent manner. Our challenge was to develop brand intrigue, familiarity and recognition.

Brand Strategy

The Pressure’s Off strapline was designed to bring consistency to the messaging and visual identity across the product portfolio and the various solutions Frontier Therapeutics are able to provide.


To build a distinct brand identity, we developed a bold, typographic and visual library that could adapt to the needs of the key audiences of patients, families of the patients and healthcare professionals.

Dermisplus prevent campaign
Frontier US website
Frontier website mobile
Frontier START Study
Trade Show US
Frontier Shopify Store
Frontier Shopify Store welcome
Frontier Shopify homepage
Frontier Shopify mobile

Brand Application

The overall brand identity has been consistently across printed materials, social media campaigns, exhibition and website design and development.


Frontier Therapeutics have a flexible and distinct visual and verbal toolkit that promotes the emotional and functional benefits of their solutions, promoting the core value proposition consistently and concisely.