The recipe for a
successful brand launch

As a result of the Covid-19 restrictions and lockdowns, 'staying in became the new going out'. Here's how we helped a business to pivot, launch, and thrive with its new offering during this period.

Services

  • Brand Strategy
  • Brand Identity
  • Brand Messaging
  • Website Design & Development
  • Brand Literature

INDUSTRY CONTEXT

As the Covid-19 Pandemic hit in 2020 it was clear that ‘staying in’ was unavoidably the new going out. Consumer’s lifestyles, behaviours and needs were forced to change. We missed socialising, exercising and dining out as some of the key activities we now realise were taken for granted. The takeaway industry boomed but hospitality in general had suffered a massive blow. Pivotting became not just a buzz word, but essential for brands in order to survive.

Challenge

As the Founder of Tipsy Kitchen, Hollie approached us to help bring her business proposition to life. Reacting directly to consumer needs, there was high demand for healthy, fully prepped meals delivered directly to the customer's doorstep. As a budding gym-goer, Hollie acknowledged the amount of prep required for healthy living and saw an opportunity to deliver family favourites and dinner party platters so the consumer could sit back and just enjoy the wine, taking the stress out of cooking. As the pandemic hit, it was clear that ‘home indulgence’ was also going to be a key trend that would influence her growing service and product offer.

Brand Strategy

Originally operating under the name ‘Griff's Grub’, the objective was to reposition the brand under a new name ‘The Tipsy Kitchen’ and broaden the appeal to not only consumers looking for healthy options but to expand the community to ‘stay at home foodies’. We specifically focused on re-establishing the business purpose which influenced the brand values and positioning for the creative.

Identity

The Identity was inspired by the language used by supper clubs — a high class, social dining experience. The idea that you can affordably enjoy fine dining with the main focus being on facilitating social interaction. The wine glass was a real symbol attached to the name, but its tilted nature allows for the brand to add a touch of playfulness and free spirited nature to the otherwise premium identity system.

Website

The online experience for The Tipsy Kitchen was vital for their business model. Moving quickly, we provided a feature-rich, e-commerce website, built on the Shopify platform. This allowed customers to place orders, and confirm delivery slots, in a seamless manner.

Application

As the brand continued to grow, the identity had to work digitally but also on packaging and branded merchandise. We created a lookbook for social media and photography to ensure the brand continues to have consistent application across all mediums.

Bright Collie have been instrumental to the growth of my business. Yes there has been a seismic shift towards ‘dining at home’ but the brand design has really accelerated the growth of my business.

Holly Griffin - Director & Founder of The Tipsy Kitchen
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