Challenge
In order to help differentiate IrvinGQ from their competition and to allow them to expand their business operations, it was agreed that a name change and rebrand was the best solution. Our challenge was to help position the IrvinGQ brand as a leader, innovator and trusted partner within the Defence and Aerospace sector. As the business provides more than 'aerial delivery systems' remaining under the Airborne Systems brand was recognised to be an inhibitor to future growth.