CoastClear | Bright Collie

COAST CLEAR

Harnessing the power of nature for a resilient future

Empowering coastal communities with a bold and adaptive brand identity.

In an era of increasing climate change and its impacts, CoastClear stands as a vital resource for homeowners and potential buyers navigating the risks of coastal erosion. As an advisory service dedicated to safeguarding communities by the sea, CoastClear needed a brand identity that would not only resonate with its mission but also convey trust, expertise, and a deep connection to the environment.

Brand Strategy, Brand Identity, Brand Guidelines, Website Design, Print Design, Digital Assets

For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.

The challenge

CoastClear sought to establish a strong visual and verbal identity that would differentiate them in a market increasingly concerned with environmental issues. The challenge was to create a brand that was both evocative of the natural environment they seek to protect and authoritative enough to instill confidence in their expertise. The brand needed to be as dynamic and resilient as the coastlines they work to protect, while also being approachable and clear in its communication.

The solution

Our approach began with a deep dive into the essence of CoastClear's mission. We were inspired by the natural beauty and raw power of the British coastline, alongside the serious challenges of coastal erosion. Our goal was to create a brand that communicated both the serenity and the urgency of CoastClear's work.

The brand idea

The concept of "empowering coastal communities" became the central theme of CoastClear’s brand. This idea drove the development of a logotype that is more than just a name—it’s a visual story. The bespoke logotype was crafted with letterforms that echo the sweeping lines of the British coastline, while strategic cuts within the letters symbolise the fragile and ever-changing nature of these landscapes. This design approach visually reinforces CoastClear’s role in navigating and mitigating the risks associated with coastal living.

Developing the brand identity

We expanded on the logotype with a rich palette of brand elements inspired by the coastal environment. The textures of coastal rocks, the fluidity of sea water, and the organic forms of driftwood were all integrated into the design, creating a brand texture that is both grounded and dynamic.

The brand colours—drawn from the natural hues of charcoal rocks, cyan waves, stone cliffs, and sand—further emphasised CoastClear’s deep connection to the environment. These colours were used consistently across all touchpoints, from the website design to printed materials, creating a visual harmony that reflects the brand’s core values.

We also developed the strapline "empowering coastal communities," which succinctly captures CoastClear’s mission and is a powerful reminder of their commitment to their customers and the environment.