Glo

Harmonising a brand identity and proposition.

Glo has a simple mission: to help companies make the most of their IT to provide better services, achieve better outcomes, and realise measurable success.

Whilst Glo’s aspiration and vision had always been clear, it was recognised that their identity and marketing materials were failing to support the business and provide energy or intrigue.

Brand Strategy, Tone of Voice & Messaging, Copywriting, Brand Identity, Brand Guidelines, Website Design, Print Design, Digital Assets

For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.

The challenge

For over fifteen years, Glo aspired to serve its clients, delight and inspire them every day, and create what it defined as ‘wow’ moments.

Our challenge was to create a brand identity that captured the essence of Glo and presented this in a manner that was appropriate for the business needs.

The Brand Idea

We developed the brand idea of ‘Digital Harmony’ for Glo.

This captured the aspirations of the team and their clients. The ‘Glo way’ is to ensure that their clients get the very best support, swiftly, smoothly and seamlessly.

'Experience digital harmony with glo' messaging on pale background

Developing the Brand Identity

The brand identity and new messaging were implemented across all business touchpoints. As Glo continues to innovate its products and services, the identity has been designed to be extendable and flexible, creating a long-term business asset.