PlatinumSkies | Bright Collie

PLATINUM SKIES

Helping Platinum Skies move to a better place.

Platinum Skies is building a better way of living for people over 55. They don’t just build homes; they build vibrant communities.

Through a shared ownership model, Platinum Skies turns upside down old-fashioned ideas about retirement living. They provide high-quality, affordable homes that foster happy, healthy and rewarding lifestyles.

Brand Strategy, Rebrand & Brand Identity, Tone of Voice, Photography Direction, Campaigns

For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.

The challenge

The Team Platinum Skies is part of the Affordable Housing & Healthcare Group. Together, they provide fresh thinking and bold action to make luxury living affordable. They are on a mission to create positive, societal change, providing people with access to a home that will support them as they grow older.

Our initial appointment with Platinum Skies was to aid in a Brand Positioning exercise. With a busy, in-house team of marketers, designers and content creators busy managing the day-to-day activity, the leadership team identified a lack of time, or ability, to think strategically.

We were commissioned to question, probe and advise on a route for which the Platinum Skies brand could travel.

The solution

Following a review of the Platinum Skies Brand Strategy, we undertook a Brand Refresh to support the Brand Positioning. This culminated in a comprehensive set of Brand Guidelines and templates for the in-house team to implement across the business needs.

Following a restructuring of the team and to provide Platinum Skies with additional expertise, creativity and resources to assist with the commercial delivery of projects, we are now responsible for campaign strategy, creativity and implementation across multiple channels.

From initial concepts, through to the handover of assets to print fulfilment agencies, press, paid social agencies and outdoor, we provide Platinum Skies with an on-call team of designers, strategists and copywriters, which are improving campaign performance in terms of results and speed of delivery.