Recession-Proof Your Brand

If the predictions are accurate, the business world is entering yet another period of unprecedented transformation.

The coming months could present significant challenges and risks. They also have the potential for incredible opportunities.

With the cost-of-living crisis, energy prices and inflation adding to the long list of ‘things to be concerned about’, now is the time to prepare your business for the challenges ahead.

In this article we’ll cover:

  • What matters in marketing
  • How to reassess your brand position
  • How to focus on your unique value
  • New audience exploration
  • How to capitalise on opportunities

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Brand Matters is a series of articles and updates from Bright Collie for brand owners and creators.

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