The Tipsy Kitchen

The recipe for a
successful brand launch

"get a little tipsy" messaging on green background

As a result of the Covid-19 restrictions and lockdowns, 'staying in became the new going out'. Here's how we helped a business to pivot, launch, and thrive with its new offering during this period.

As the Covid-19 Pandemic hit in 2020 it was clear that ‘staying in’ was unavoidably the new going out. Consumer’s lifestyles, behaviours and needs were forced to change. We missed socialising, exercising and dining out as some of the key activities we now realise were taken for granted. The takeaway industry boomed but hospitality in general had suffered a massive blow. Pivotting became not just a buzz word, but essential for brands in order to survive.

Brand Strategy, Rebrand & Brand Identity, Messaging & Tone of Voice, Website Design & Development. Brand Literature

For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.

The challenge

As the Founder of Tipsy Kitchen, Hollie approached us to help bring her business proposition to life. Reacting directly to consumer needs, there was high demand for healthy, fully prepped meals delivered directly to the customer's doorstep.

As a budding gym-goer, Hollie acknowledged the amount of prep required for healthy living and saw an opportunity to deliver family favourites and dinner party platters so the consumer could sit back and just enjoy the wine, taking the stress out of cooking.

As the pandemic hit, it was clear that ‘home indulgence’ was also going to be a key trend that would influence her growing service and product offer.

The solution

Originally operating under the name ‘Griff's Grub’, the objective was to reposition the brand under a new name ‘The Tipsy Kitchen’ and broaden the appeal to not only consumers looking for healthy options but to expand the community to ‘stay at home foodies’. We specifically focused on re-establishing the business purpose which influenced the brand values and positioning for the creative.

The Identity was inspired by the language used by supper clubs — a high class, social dining experience. The idea that you can affordably enjoy fine dining with the main focus being on facilitating social interaction. The wine glass was a real symbol attached to the name, but its tilted nature allows for the brand to add a touch of playfulness and free spirited nature to the otherwise premium identity system.

The online experience for The Tipsy Kitchen was vital for their business model. Moving quickly, we provided a feature-rich, e-commerce website, built on the Shopify platform. This allowed customers to place orders, and confirm delivery slots, in a seamless manner.