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Approaching their 20th anniversary, Coral Communications needed to refresh their brand to reflect their ambitions and stand out as a leading contractor in the UK.
Coral Communications specialises in delivering communications and telecom solutions for the railway sector. Known for keeping their promises and building strong client relationships, they had earned a solid reputation through referrals and industry trust.
Brand Strategy, Brand Identity, Brand Guidelines, Website Design, Print Design, Digital Assets
For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.
The challenge
Despite their strong track record, Coral Communications lacked visibility.
Competitors were gaining ground, and Coral needed to sharpen its presence to match its expertise, culture, vision, and business aspirations.
With the business expanding throughout the UK into Europe and North Africa and taking on projects across other transport hubs such as bus stations and airports, they needed a brand to support growth and position them as a trusted leader in new territories.
The Brand Idea
Coral’s new identity is designed to feel bold yet dependable.
The centrepiece of the new identity is a powerful logo: a dynamic ‘C’ formed by rotating spokes. This striking design reflects Coral’s core strengths:
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Precision: The eye-like shape symbolises focus and accuracy, reinforcing Coral’s commitment to quality.
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Connectivity: The radiating spokes illustrate Coral’s ability to build far-reaching networks, essential for global transport and communication systems.
Outcome
The clean, modern design system uses a fresh colour palette and dynamic graphic elements to reflect both reliability and innovation. Built with flexibility in mind, the design adapts easily as Coral grows and evolves.
The colour palette moves away from traditional muted industry tones, introducing bold, energetic hues that convey innovation, ambition, and Coral’s expanding global presence.
With refreshed digital and print materials, Coral Communications projects a stronger, sharper image reflecting their technical expertise, reliability, and future-focused mindset.
This transformation positions them as a trusted leader in building smarter, more connected transport networks worldwide.
Find out more
If you’d like to learn more about how we collaborated with the team at Coral Communications to move them to a better place, feel free to get in touch.
We'd love to chat if you're a brand looking to reenergise, evolve, and carve out a brighter future ahead of the flock.
Call us on: 01443 237717
Email us: whistle@brightcollie.com