AHH

Investing in the future of affordable communities.

Providing a brand identity that supports the business vision.

Affordable Housing and Healthcare Group (AHH) are a social infrastructure group providing solutions to the UK’s housing crisis through affordable shared ownership communities.

Brand Strategy, Messaging and Tone of Voice, Copywriting, Brand Identity, Brand Guidelines, Website Design, Print Design, Digital Assets

For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.

The challenge

AHH provide fresh thinking and bold action to make luxury retirement living affordable.

They provide an integrated solution to the housing crisis and, as such, have a diverse audience. Our challenge was to strike a delicate balance between appealing to homeowners, investors, and developers.

Each with a distinct perspective and motivation, we needed to create a brand that could effectively address their individual needs. It was essential to communicate AHH's commitment to excellence, innovation, and positive community impact.

The Brand Idea

Our focus was to develop a brand idea that conveyed AHH’s proposition of leading a sector, providing direction, offering support and making a difference.

As a transition from their then-existing identity, it was important to use the successes AHH had achieved over the years as a platform to move forward.

The solution

The intention of the repositioning for AHH was to allow them to connect with homeowners seeking a comfortable and affordable haven, investors looking for a socially responsible and profitable venture, and developers interested in collaborating on transformative projects.

A new brand platform was developed to instil trust, evoke a sense of security, and communicate a forward-thinking vision.

We captured the essence of AHH's mission and values — a harmonious blend of accessibility, community, and modernity — into a fresh new brand narrative, identity and website that embodies the aspirations of countless individuals seeking affordable, comfortable, and inclusive homes across the UK.

The bold sans serif typeface exudes a sense of strength and modernity, aligning with AHH's commitment to excellence and innovation.

The triangle symbol within the identity represents the three key pillars of the company's focus: 'Affordable', 'Housing', and 'Healthcare'.

Serving as a directional arrow, the triangle symbolised progress, guidance, and leading the way forward in the field of affordable housing. It communicates the company's forward-thinking and pioneering spirit, positioning them as industry leaders.

Messaging

The messaging and tone of voice were carefully crafted to convey AHH's core values, aspirations, and commitment to creating positive change. The messaging and tone of voice inspire confidence, convey purpose, and connect with their target audience by positioning AHH as a catalyst for positive change and progress.

Developing the Brand Identity

The brand identity and new messaging were implemented across all business touchpoints. As AHH continues to innovate its products and services, the identity has been designed to be extendable and flexible, creating a long-term business asset.