Why brand animation is essential for telling your brand story

Bring your brand to life — literally

In an age where attention is short and content is everywhere, static branding alone doesn’t always cut through the noise. Brand animation is the powerful, eye-catching solution that helps brands not just show up, but stand out. It turns visual identities into immersive experiences, helping customers connect with your story, values, and personality from the very first frame.

At Bright Collie, we specialise in creating custom brand animations and explainer videos that bring rebrands, campaigns, and business ideas to life. Whether it's launching a new brand or breaking down a complex process; animation is one of the most engaging ways to reach your audience.

What is brand animation?

Brand animation is the motion-based extension of your brand identity. It might include:

• Animated logos

• Launch videos for new brands or services

• Animated typography and iconography

• Explainer animations for products, processes or services

• Story-driven brand films

These assets can be used across social media, websites, presentations, events, and digital advertising — wherever you want your brand to live and move.

Why invest in brand animations?

Here’s what a well-crafted brand animation can do:

1. Tell your brand story with impact – Motion captures emotion. Through animated visuals, transitions, sound, and pace, you can communicate why your brand exists and what makes it different in a way that’s both immediate and memorable.

2. Enhance the customer experience – Animations can guide users through your website, explain key features of a service, or make onboarding more intuitive. A clear explainer animation can replace paragraphs of text and boost understanding.

3. Strengthen brand recognition – Motion builds memory. Repeating key animated elements like logo reveals, transitions or branded iconography helps customers recognise and recall your brand.

4. Improve SEO and engagement – Pages with rich media like animation tend to perform better on search engines. People stay longer, bounce less, and engage more, which are all positive SEO signals.

Client animation showreel

From idea to animation: Our process

We don’t do cookie-cutter animations. Each brand story is unique, and we bring it to life through a carefully crafted process:

1. Discovery & Ideation

   We begin by learning your story — whether it’s a new brand launch or an explainer brief. We define your message, audience, and goals.
   

2. Storyboarding & Sketching

   From rough visuals to script development, we shape the narrative and flow of your animation, ensuring it aligns with your brand voice and identity.
   

3. Wireframes & Styleframes

   These early design stages show the structure and visual approach before animation begins. This is where tone, pace, and style come together.
   

4. Animation & Sound Design

   The final step — movement, transitions, voiceover, music and sound effects — all combine to create a rich, polished final piece.

Real Results: brand animations we’ve created

We’ve partnered with both new startups and established organisations to bring their stories to life through animation:

• Llanw Repairs & Maintenance – A bold animated launch video to establish the brand’s visual identity and tone.

• Tirion Homes – A warm, human-centred animation for a new community-led housing initiative.

• CelfArYCyd Art Gallery – A vibrant, motion-led piece to introduce a modern Welsh art space.

• Welsh Blood Service – A clear, compassionate explainer animation showing donors what to expect when giving blood.

• Groundsure – A data-driven, dynamic animation designed to explain the Climate Index tool and highlight its impact on environmental risk analysis.

Each of these projects helped clients connect with audiences more effectively, explain complex ideas with clarity, and launch with confidence.

Take a look at our Vimeo for a taste of what we do for our clients.

Is a brand animation right for your business?

If you're:

• Launching a new brand or rebrand

• Needing to explain a complex service or product

• Looking to improve engagement on your website or socials

• Wanting to create memorable content that feels alive

Then brand animation is a smart, strategic investment.

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Let’s bring your brand to life

At Bright Collie, we love helping brands move — literally and emotionally. If you’re looking for a branding agency with animation expertise, we’d love to collaborate.

Let’s talk