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Why office branding is such an important design consideration

 



Brand identity incorporates a lot more than your business logo, the colours you use on your website, and the tone of voice you use for marketing and communications. It also includes the perception and experience of your brand, such as your physical working environment. However, it’s not just what the office interior looks like, but the kind of culture it reinforces and the behaviours it encourages.

 

Brand identity in office design can create a holistic and consistent experience for both employees and clients, ensuring your working environment is a great physical representation of your brand and establishing a long-lasting impression of your company.

 




 

 

When employees believe in your company’s values, commit to your mission and are loyal to your brand, success will naturally follow. Office branding works in tandem with design to achieve that faith and commitment.

 

Modern workers and consumers are more aware of how design affects their daily life, so it’s no surprise that less tangible design elements are a significant factor in their on-site working experience. A well-branded workplace helps employees feel comfortable and inspired to do their best work.

 

A branded workplace not only looks more professional, but a more vibrant workplace will be more interesting to look at and can inspire staff to be more creative. You’ll seem more confident in what you do, and that’s encouraging for potential clients and new hires – and that’s why it’s so important to claim the space with your company branding.

 




 

A strong workplace brand can:

 

  1. Attract high quality candidates who want to work for organisations they feel they can grow and thrive in

  2. Enhance Employee Engagement, creating a positive and cohesive workplace leading to a high level of job satisfaction and low turnover.

  3. Boost productivity in a well-branded workplace that supports collaboration, innovation and promotes a positive and inclusive culture.

  4. Build a positive reputation with a strong workplace brand that can boost your reputation and make it more attractive to customers.

  5. Lead to higher levels of personal and professional satisfaction as companies with strong workplace brands are often committed to the growth and development of their employees.

 

 

A branded office will help visitors to remember you, associating the imagery with their experience. A powerful message or story can make you appear professional, confident in what you do, encouraging potential clients trust and reminding staff why they joined in the first place.

 

Plus, if you add wall graphics they can be used as a backdrop for social posts and videos, or even LinkedIn profile pictures like the team at Bright Collie!

 

 

 

Bright Collie can create an office branding strategy that boosts morale and leaves a lasting impression on your employees and clients.

 

 

Get in touch with the team now: whistle@brightcollie.com

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