Why Super Bowl Ads Are the Ultimate Brand Marketing Power Move

Since 1966 The Super Bowl has served as the final game of every NFL season. Super Bowl Sunday (as it’s known) is one of the worlds most watched sporting events and commands an audience of over 100 million people in over 200 countries.

However, The Super Bowl isn’t just about American football, around 43% of the audience tune in just for the advertisements!

The massive cultural event brings people together for the game, the halftime show, and the commercials. Every year, brands pull out all the stops, spending millions to grab your attention during the big game. The greatest Super Bowl ads get you to take action, whether that means buying a product, checking out a company’s website, or actively looking for the product when you’re at the store.

We look at why Super Bowl adverts Are the Ultimate Marketing Play

1. The Biggest Audience Ever

With over 100 million people in over 200 countries tuning in to watch the Super Bowl, that’s a huge crowd! Whether they’re hardcore football fans or just there for the snacks, this is the one time of year when nearly everyone is watching the same thing. If you’re a brand, that’s an opportunity you don’t want to miss.

2. Ads That People Actually Want to Watch

Let’s be honest—most of us skip ads whenever we can. But Super Bowl commercials? People actually look forward to them! They’re funny, emotional, over-the-top, and sometimes even more entertaining than the game itself. When an ad makes people laugh, cry, or talk about it for weeks, that’s marketing magic.

3. Celebrities & Surprise Cameos

Big brands love bringing in A-list celebrities for their Super Bowl adverts. Whether it’s a hilarious skit with famous actors or a nostalgic throwback with a pop star, these ads become instant conversation starters. And in the age of social media, that means millions of extra views and shares!

4. Worth Every Penny (Even If It Costs Millions!)

A 30-second Super Bowl ad can cost over $8 million—wow! But here’s the thing: the best ones create huge buzz, boost sales, and keep people talking long after the game is over. Some brands even launch teaser ads before the Super Bowl to build excitement. When done right, it’s totally worth it.

5. The Internet Keeps the Hype Alive

Super Bowl ads aren’t just for TV anymore. Brands release them early on YouTube, tease them on social media, (just like the John Lewis Christmas advert), and get people involved with interactive campaigns. That means even if you miss the game, you’ll probably still see the best ads trending online the next day.

'So Win"

For the first time in 27 years, Nike advertised at the Super Bowl, taking a moment to spotlight its leading female athletes with ‘So Win.’

“So Win” is a celebration of the power of sport and an attempt to confront the challenges that women in sport face, highlighting the constant doubt surrounding their abilities. “Whatever you do, you can’t win. So win.” The message is, block out the noise, dig in and let your hard work speak for itself. 

Nicole Graham, Chief Marketing Officer, NIKE, Inc. said “This brand anthem, featuring elite Nike athletes, is a perfect example of how we can inspire everyone to win, whatever that means for them. These athletes prove what’s possible when you embrace your full power.”

Feeling empowered? Super Bowl ads aren’t just commercials, they’re events in themselves. They bring laughs, tears, unforgettable moments and campaigns that make brands stand out in a big way.

You can view all 59 Super Bowl adverts by >>ClickingHere<<

"So win", by contacting the team at Bright Collie and let us create the Ultimate Brand Marketing Power Move for your brand.